Communication has changed drastically in last few decades; internet has been the biggest wave which threw innovative communication techniques we could never imagine before. One of the recent in this list is social media. With increasing use of social media these days our social circle is getting widened day by day. We are meeting more people, finding old friends, reuniting with relatives, this is increasing references we receive and give.
Businesses all over the world are using this increasing “word of mouth” as a basis to strategize their marketing plan. SMM is one of them. SMM reduces marketing costs while increasing the market penetration drastically. It brings you closer to the customer, gives you opportunity to have a two way communication, get there feedback and improvise your services. Most importantly with the huge reach it offers, it makes your brand more known , more stronger than ever. However with so many social media sites around, one should know what to use when, to avoid information overflow.